Since Dave Bushnell founded the company in 1947, Bushnell® has built its position as the market leader in sports optics through a combination of optical performance, innovation, reliability and value. Bushnell leads the market in all product categories. Bushnell has created the world's best-known optical products for hunting, birding, spectator sports, stargazing and more, including sports optics marketed under the Bausch & Lomb® brand name.